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Seize03 - 07 July 2025

INTERNATIONAL DIPLOMACY: STRATEGIC LEVERAGING FOR VISIBILITY AND INFLUENCE

At SEIZE03, public relations go beyond local and national borders. They also play a role in major international forums, where discussions about global issues with local impacts take place. It is with this perspective that we provide support to our clients, as well as political, social, and environmental organizations, at global events.

These forums are not merely diplomatic meetings; they are powerful tools for public relations and strategic positioning.

 

A Platform for Outreach and Alliances

Participating in an international forum, a UN body, the COP, or any other multilateral space is much more than just speaking in front of delegates. It is an opportunity to advocate for rights with international decision makers and convey messages to national representatives, in addition to building useful relationships with various political stakeholders. By mobilizing public relations tools through the appropriate channels, SEIZE03 enables its clients to maximize the scope of their presence, to build bridges with key players in the international system, and to strengthen their credibility with the international community.

These events are also key meeting places. They bring together diplomats, government representatives, civil society organizations, researchers, socially engaged artists, and leaders from around the world. Building relationships with these actors helps to nurture a global network of solidarity and action, thereby advancing the rights of Indigenous peoples both here and abroad.

Turnkey Support

Our expertise in public affairs allows us to support our clients with responsiveness, rigour, and authenticity. The international landscape requires an understanding of the codes, opportunities, and pitfalls to avoid. Just like sherpas, SEIZE03 acts as an organizer, taking care of logistics and the many elements to consider when planning an international mission. Our team also ensures that every action, whether it be a speech, an event, a bilateral meeting, or a media campaign, is part of a specific strategy and accurately reflects the objectives, culture, and values of our partners.

By participating in international forums, organizations of all sizes and from diverse backgrounds – whether institutional, corporate, or part of civil society – can make their voices heard, defend their priorities, and establish lasting partnerships. Our role is to support them so that every aspect of their participation is carefully considered, strategic, and aligned with their values and objectives.


The Local Impact of International Reach

Finally, we must never lose sight of the fact that international diplomacy is also a lever for change here at home. A successful intervention at the UN can propel a local campaign. Acknowledgement in an international report can strengthen a political position on a regional issue. An international alliance can pave the way for new forms of financing, cooperation, or legitimization.

In 2024 and 2025, SEIZE03 had the privilege of supporting the Wabanaki Nation, the AFNQL, and the Innu Nation in their diplomatic efforts within UN bodies. Whether it was being present at the Permanent Forum on Indigenous Issues in New York or the Expert Mechanism on the Rights of Indigenous Peoples in Geneva, both missions have helped bring essential local issues to the international scene.

SEIZE03 acts as a bridge between these two worlds. We integrate the international scene into a comprehensive public relations strategy, always aligned with the concrete realities of the organizations we support.

*Photo taken during a mission to the United Nations Permanent Forum on Indigenous Issues