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When the pendulum swings excessively in one direction, it is natural that sooner or later a counter-movement will attempt to restore balance. However, in this rebalancing process, it is essential to avoid going too far in the opposite direction. It is crucial to resist the reflex to question the very purpose of the movement and to “not throw the baby out with the bathwater.”

This warning applies perfectly to the rise of the “anti-woke” movement, which is pushing some businesses and organizations to abolish their equity, diversity, and inclusion (EDI) policies. The extreme example of this conservative trend is illustrated by a recent executive order from Donald Trump, which directed the U.S. Department of Justice to investigate private companies implementing such policies. According to the former U.S. president, these policies allegedly violate Americans’ civil rights—a rather backward-looking perspective that, fortunately, does not reflect the values or aspirations of Quebec society. Nevertheless, the possibility of “cross-border contamination” remains a concern, as highlighted by the experts consulted in an article by Isabelle Dubé, published in La Presse.

In the face of these ideological upheavals and the alarmist headlines that follow, it is crucial that our leaders on this side of the border do not get swept up in this reactionary wave, as the reality is far more nuanced.

We are not witnessing the disappearance of EDI initiatives but rather their transformation.

Indeed, while the acronym EDI may be fading from public discourse, the principles it represents remain desirable. Not only do they continue to influence organizational decision-making, but they are also an essential part of a broader strategic approach to ethical and inclusive communication.

Ethical and inclusive communication: a sustainable asset

In an organization, the principles of diversity and inclusion are not limited to human resources; they also shape communications, branding, and relationships with stakeholders. In this sense, ethical and inclusive communication is an essential approach that enables organizations to adapt to the expectations of a constantly evolving society. It fosters the development of authentic and lasting relationships with a diverse audience while highlighting the unique contributions of each individual.

Contrary to the narratives promoted by certain conservative factions in the United States—sometimes echoed in Quebec and Canada—inclusive communication is not an outdated trend but an undeniable necessity. It represents an opportunity for innovation and progress while providing businesses with a significant competitive advantage. Indeed, the same La Presse article highlights that “the argument that diversity is not a source of economic growth and competitive advantage is contradicted by a growing number of studies demonstrating the economic benefits of diversity in the workplace.”

Rather than a regression, the current evolution of practices reflects an adaptation to a rapidly changing social and economic landscape.

The strength of ethical and inclusive communication lies in its ability to build bridges, strengthen cohesion, and position organizations within a dynamic of progress.

Ignoring this transformation would mean denying an obvious reality: the businesses and institutions that embrace this evolution will establish themselves as leaders in a more just and respectful society. The challenge, therefore, is not to abandon EDI but to anchor it in a modern, strategic, and inclusive approach. By seizing this opportunity, we can truly shape a future where diversity and equity go hand in hand with innovation and prosperity.

Read the article written by our consultant specializing in inclusive and ethical communication in La Presse: Politiques d’équité, diversité et inclusion | Ne jetons pas le bébé avec l’eau du bain | La Presse