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THE EVENT: A STRATEGIC PUBLIC RELATIONS TOOL

As a public relations firm specializing in Indigenous and municipal affairs, SEIZE03 is regularly involved in the area of events. Whether it’s an open house, a formal event, a symposium or a convention, events often represent invaluable public relations tools for an organization.

The organization of an event should be looked at from a broader perspective, one that showcases the various ways by which an event can bring your mission to life and help you achieve your corporate objectives.

Let us not forget that the field of public relations is a discipline whose general objective is to create, maintain and improve relationships between an organization and its audiences. Public relations firms, such as SEIZE03, use various tools and techniques to inform and positively maintain the public’s perception of an organization. Public relations professionals work, among other things, on brand image management, strategic and media communications, issues management and social acceptability.

Therefore, not only is there a strong case for public relations to be involved in events, but events can also be a fundamental tool in an overall public relations strategy.

A Mutually Beneficial Relationship

Public relations play a crucial role in the promotion of an event, particularly by disseminating information about it and arousing the interest of the target audience by maximizing the event’s visibility and reach.

At the same time, a well thought-out and orchestrated event can create, maintain and strengthen relationships with key stakeholders, and deliver important key messages. In fact, public relations contribute to communications before, during and after the event, by ensuring that the messages and image of the organization conveyed during the event are consistent with the desired objective.

The Specificity of Indigenous and Municipal Environments

Events are an ideal opportunity for public relations to build bridges between communities. This is especially true in the case of Indigenous communities. In particular, it’s possible to increase understanding by raising awareness of realities, highlighting the richness of Indigenous cultures and traditions, and making them known to different target audiences.

Indigenous events also encourage dialogue and collaboration with other groups and institutions (civil society, business, government, etc.) that otherwise have too few opportunities to interact with one another. Generally speaking, when properly advertised, events in an Indigenous context help to reinforce the visibility and legitimacy of Indigenous initiatives, as well as their contribution to society.

As for the municipal shpere, which generally receives less media coverage than the provincial or national level, involving public relations advisors in the organization of events can give a real boost in successfully achieving its objectives. Events organized by municipalities are prime opportunities to raise awareness of their initiatives and develop relationships of trust with their various target audiences, as well as to meet with various organizations, enabling the development of relationships that can lead to promising projects for the municipality.

In short, public relations are a key element in the success of an event as they help to create a positive experience for participants and enhance the organization’s reputation. More broadly, events are one of the tools in a public relations strategy that help an organization to achieve specific objectives – such as building a network of allies, brand awareness and media presence – thanks to PR consultants’ knowledge of the client’s environment, the image it wishes to project and its overall objectives.

Is your organization interested in our expertise and would it like to learn more about our services? Explore our website www.seize03.ca or contact us directly at info@seize03.ca.