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On June 26, 2025, Bill C-5—officially titled the Free Trade and Labor Mobility in Canada Act and the Building Canada Act — was given royal approval.  Presented as a measure to accelerate the launch of major infrastructure projects and strengthen the country’s economic resilience in the face of trade tensions with the United States, this law creates a new procedure for designating certain projects as being “of national interest.” These projects can therefore benefit from fast-track processing, including exemption from …

At SEIZE03, public relations go beyond local and national borders. They also play a role in major international forums, where discussions about global issues with local impacts take place. It is with this perspective that we provide support to our clients, as well as political, social, and environmental organizations, at global events. These forums are not merely diplomatic meetings; they are powerful tools for public relations and strategic positioning.   A Platform for Outreach and Alliances Participating in an international …

It is with immense pride that SEIZE03 received a GOLD award in the Tactics: Event category at the 2025 SQPRP Gala d’excellence, for organizing the AFNQL Banquet: First Nations Women, Builders of Our Nations. Commissioned by the Assembly of First Nations Quebec-Labrador (AFNLQ), our team orchestrated a memorable evening on July 10, 2024, at the Bonsecours Market, bringing together more than 375 chiefs, elected officials, and dignitaries from across Canada. This themed banquet highlighted the leadership of Indigenous women through an …

Public relations firm SEIZE03 is pleased to announce the appointment of Émilie Deschenes as Director. Émilie has been with the firm for nearly three years. Her inspiring career path, her unwavering commitment to our clients and her contribution to the team’s growth make her a pillar of our success. Her thoroughness, her understanding of the issues, her strategic vision and her leadership make her the ideal person for this new role.

The public relations firm SEIZE03 is pleased to announce the appointment of Julianne Gagnon as Senior Public Relations Advisor. For more than two years, Julianne has made a remarkable contribution to the team and played a key role in several major mandates, notably with the Assembly of First Nations Quebec-Labrador (AFNQL), where she stands out for her professionalism and dedication. Her appointment as Senior Advisor is a natural next step in recognition of her exemplary journey within the firm.

Women in Public Relations: Pioneers of Inclusion and Innovation Contrary to the widespread belief that public relations was initially a male-dominated field, several studies demonstrate that it has always been a predominantly female sector. While the professionalization of this industry has been associated with traditionally masculine values such as performance and competitiveness, its core practices stem from traditionally feminine values, including writing, social engagement, and creativity. From the outset, women have played a predominant role, whether in organizing advocacy campaigns …

La Presse | Opinion When the pendulum swings excessively in one direction, it is natural that sooner or later a counter-movement will attempt to restore balance. However, in this rebalancing process, it is essential to avoid going too far in the opposite direction. It is crucial to resist the reflex to question the very purpose of the movement and to “not throw the baby out with the bathwater.” This warning applies perfectly to the rise of the “anti-woke” movement, which …

Public relations firm SEIZE03 is pleased to announce the arrival of Meghane Thibodeau as public relations advisor. As part of her duties, Meghane will carry out mandates in EDI, international affairs, municipal affairs, social acceptability, and public consultation. She will complete our team, which is already recognized for its extensive expertise in public, municipal, and Indigenous affairs. Meghane is a graduate of the Université de Sherbrooke with a Bachelor’s degree in Applied Political Studies, and of the University of Ottawa …

THE EVENT: A STRATEGIC PUBLIC RELATIONS TOOL As a public relations firm specializing in Indigenous and municipal affairs, SEIZE03 is regularly involved in the area of events. Whether it’s an open house, a formal event, a symposium or a convention, events often represent invaluable public relations tools for an organization. The organization of an event should be looked at from a broader perspective, one that showcases the various ways by which an event can bring your mission to life and …

Public relations firm SEIZE03 is pleased to announce the arrival of Pascal Deslauriers as public relations advisor. As part of his duties, Pascal will carry out mandates in municipal affairs, social acceptability, and public consultation. He will complete our team, which is already recognized for its extensive expertise in public, municipal, and Indigenous affairs. Pascal holds a bachelor’s degree in political communication from UQAM and is currently pursuing a master’s degree in political science at McGill University. With a wide …

EARTH DAY WITH SEIZE03: PUBLIC RELATIONS AND THE MUNICIPAL CLIMATE TRANSITION On this World Earth Day, SEIZE03 highlights not only the importance of protecting ecosystems and territories, but also our collective commitment to a sustainable and equitable future. SEIZE03 quickly established itself as a leader in the fields of Indigenous affairs, as well as public and government affairs, also providing services in municipal and environmental affairs. Our collaborative approach for a better future At SEIZE03, our approach goes beyond simple …

SEIZE03 is pleased to announce the arrival of Léo-Michelle Trépanier, as a public relations advisor. In her role, Léo will undertake various responsibilities encompassing strategic and media communications, with a particular focus on issues relating to Indigenous law, completing our team recognized for its broad expertise in public affairs, municipal affairs and Indigenous affairs. Having graduated from the Faculty of Law of University of Montreal and McGill University, Léo holds a bachelor’s degree in civil law, a Juris Doctor in …

SEIZE03’s management and employees met last week for a few days at the Hôtel-Musée des Premières Nations. This team retreat in Wendake was a combination of productive work and fun activities that allowed us to make an assessment of the previous year and to plan for the one that is just beginning, an essential practice for any organization. SEIZE03’s president considers that 2023 has been a very busy year and hopes to be just as successful in 2024, both in …

Éric Cardinal, SEIZE03’s President, had the honor and pleasure of hosting a round table discussion on René Lévesque’s legacy as the father of “Nation-to-Nation relations”! The event, held at the Musée de la civilisation and organized by the Fondation René-Lévesque, brought to a close, on the eve of National Indigenous Peoples Day, the Année Lévesque celebrating the 100th birth anniversary of the former Premier of Quebec. An introductory speech by Marjolaine Étienne, President of Femmes Autochtones du Québec – Quebec …

SEIZE03 public relations firm is pleased to announce the arrival of Mathilde Robitaille-Lefebvre as communication advisor. Mathilde will carry out, as part of her duties, various responsabilities in strategic and media communications as well as in the environment field, completing our team recognized for its broad expertise in public affairs, municipal affairs and Indigenous affairs. Graduating student of the bachelor’s degree in environmental studies at Université de Sherbrooke, she worked in a municipal division in environment and in strategic planning, …

In its first appearance at the Gala des Prix d’excellence de la Société québécoise des professionnel(le)s en relations publiques (SQPRP), SEIZE03 was particularly impressive, winning two awards for its project to announce the connection of the Kitcisakik community to Hydro-Québec’s power grid, including the “Coup de cœur Excellence Tactique”, awarded from among all the nominees. “We are very proud to receive this recognition from our industry peers. In addition to highlighting the excellence of our work, these awards recognize the …

The acknowledgement of an unceded ancestral territory is not a political or legal gesture, but rather a symbolic one, and a demonstration of respect towards First Peoples. This expression of a will to develop closer ties with Indigenous peoples, whose presence on their ancestral land is immemorial, is part of a reconciliation journey that is beneficial to us all. Recently, SEIZE03 supported Hockey Canada in preparing Indigenous Land Acknowledgement statements for the Canada-USA Women’s Hockey Rivalry Series games, which took …

SEIZE03 public relations firm is pleased to announce the arrival of Julianne Gagnon as a communications consultant. As part of her duties, Julianne will assume various responsibilities in strategic and media communications, as well as in social acceptability, completing our team recognized for its broad expertise in public affairs, municipal affairs and Indigenous affairs. Having started her career as a journalist at Radio-Canada Estrie, Julianne holds a bachelor’s degree in applied political studies, public policy track, from the Université de …

Text of the Article : Dans la composition de son nouveau Conseil des ministres, le premier ministre François Legault a l’occasion de corriger une anomalie qui existe depuis quelques années et qui nuit à l’établissement de véritables relations « de Nation à Nation » entre l’État québécois et les peuples autochtones. Quand, en 1978, René Lévesque a créé le Secrétariat aux affaires autochtones (qui s’appelait alors le Secrétariat des activités gouvernementales en milieu amérindien et inuit), c’est le premier ministre qui en …

Our president, Éric Cardinal, also holds the position of vice-president of the organization Puamun Meshkenu, founded by Dr. Stanley Vollant. As part of the Pope’s visit to Quebec, Puamun Meshkenu enabled the achievement of the Great Healing Walk, bringing together a total of hundreds of walkers who covered on foot, in 6 days, the distance between Mashteuiatsh and the Plains of Abraham, in Quebec. The vice-president of Puamun Meshkenu was part of this procession bringing together Indigenous People of all …

On July 14, 2022, the First Nations Education Council, its 22 member communities and the Government of Canada signed a $1.1 billion regional education agreement. This agreement will make it possible to fund the educational needs of students, from kindergarten to secondary school, based on the models, priorities and realities of each of the 22 signatory communities. This agreement brings hope and promises a bright future for 5,800 students. The SEIZE03 team is all the more proud to have been …

Last Saturday, on the sidelines of the game between CH and the Maples Leafs, the SEIZE03 team had the immense privilege of collaborating on the Indigenous Peoples Celebration Evening presented by the Montreal Canadiens. We couldn’t have hoped for a better scenario for this already emotional evening as the Habs won 4-2! We are already looking forward to the 2023 edition of the event!

On March 17 2022, the president of Seize03, Éric Cardinal, had the privilege of hosting two round tables as part of a virtual symposium on the theme RACISMS AND ANTI-RACISM: ABORIGINAL ISSUES. The symposium was presented by the Institut de recherche sur l’intégration professionnelle des immigrants (IRIP) at Collège de Maisonneuve. 1st Table : High Impact Practices to Combat Racism in the Workplace Mrs Nadine Vollant, director of multidisciplinary services, quality, evaluation, performance and ethics at the Centre intégré de …